Web Facts - Behind the Hype Five W's and an H What can I do with the web Top 10 Gotta Do's
	All of the hype surrounding the internet, e-commerce an technology in general can often seem like just that - a lot of hype. But a glance at some of the latest studies and surveys should make it abundantly clear - the hype has a lot of facts to support it. If you have any doubts that you need to take a serious look at the web and developing a strategy to further your business objectives by embracing it - we will start with 168 million reason why you should toss away your doubt. More than 168 million Americans are online February 22, 2001 The Internet now touches more than 168 million Americans (60% penetration), accounting for both at-work and home use. Separately, 41 million users access the Web at work, while 162 million users log on at home. Internet use was up in January as 168,813,579 users logged on, marking a 2.5% increase over December’s total of 164,448,240. SOURCE: Nielsen//NetRatings Internet users will number more than 1 billion in 2005 February 8, 2001 The number of Internet users worldwide will reach 1.17 billion in 2005, up from 400 million in 2000. Wirelss users, which numbered 40 million worldwide in 2000 will jump to 730 million in 2005, comprising 62.1% of all Internet users. SOURCE: eTForecasts Home computer ownership to near 70 million in 2002 January 18, 2001 By 2002, 68.2 million households will have computers and 66.9 million will have both a computer and Internet access. Today, just more than half (51%) of U.S. households have at least one computer and 43.5% have both a computer and Internet access. This figure is up from 1998, when 43.9 million households had a computer and just 26.6 million had Internet access as well. SOURCE: Employment Policy Foundation Blue-collar Internet access up 52% April 17, 2001 Households headed by blue-collar workers (defined as factory operators or laborers) are the fastest-growing occupational group on the Internet as 9,482,779 users in this group logged on in March 2001, a 52% increase over March 2000’s figure of 6,220,800 users. The second fastest growing category is homemaker, which grew 49% over the last year to 2,426,776 users, up from 1,632,756 users. Professionals make up the largest overall occupational category, totaling 18,455,731 last month, up 23% from 14,972,372 during the same period last year. SOURCE: Nielsen//NetRatings Average U.S. Internet user is over 40 November 7, 2000 In the United States, the average Internet user is gender neutral, 41-years-old, married, with 2.81 children, earns $65,000 per year and uses a PC at work. More user data: 127 million adults use the Internet, up from 108 million in 1998; 70 percent of all Internet users have been online since 1998 or earlier. SOURCE: GartnerGroup Retirees represent 10% of online population February 6, 2001 Retired workers represented 8.6 million unique visitors in December 2000, and comprise 10.2% of the overall Internet population. Of December’s retired users, 63.3% were men and 36.7% were women. These users are not necessarily aged 65-and-over. Of men, 7.5% were under 49 years old. Retirees logged on an average of 15.9 days in December, which was higher than the average of all internet users (11.9 days) and students (8.3 days). The most popular sectors for wired retirees were gambling, music and literature, automotive and finance. SOURCE: NetValue More than 100 million U.S. adults have bought online April 26, 2001 Nearly half (48.2%) of the U.S. adult population, or 100.2 million adults, have made a purchase online as of March 2001. Of all online users in the United States, 81.2% have made a purchase via the Internet. SOURCE: Nielsen//NetRatings 47% of Web users shop online December 5, 2000 Almost half (47%) of American Web users make purchases online. Web users in cities such as Washington D.C. (60%), Seattle (59%) and San Francisco (58%) were well ahead of the national average. Web shopping numbers were lowest in San Antonio, Orlando and Lexington, Ky. at 37%. More online shopping data 41% spent between $100 and $499 in the last year; 17% spent between $500 and $999 in the last year; 16% spent more than $1,000. SOURCE: Scarborough Research e-Procurement can reduce costs and time by 70% March 27, 2001 Using the Internet to automate purchases can help companies trim procurement costs and time by as much as 70% or more. The average mid-size firm can expect to save almost $2 million per year with Internet purchasing. In 2000, a purchase order that was processed manually cost $107 but the same transaction cost only $33 when automated. The e-procurement market is expected to reach more than $9 billion in sales by 2003. SOURCE: Aberdeen Group Number of firms that bill online to triple February 27, 2001 More than a quarter (26%) of U.S. companies will bill customers online by 2002. That figure will reach 35% by 2004. Online billing costs $1.65 per invoice on average, while paper invoices cost $5 on average. SOURCE: GartnerGroup Web advertising will grow 97% in 2000 December 14, 2000 Advertising on the Web will show 97% growth in 2000 as online ads account for 1.6% of overall advertising spending. By 2005, Web advertising growth will slow to 23%, but it will account for more than 10% of all advertising spending. Over the next five years, traditional advertising will grow at just 2% per year. SOURCE: eMarketer More workers are checking their business e-mail during off hours. July 11, 2001 According to Stamford, Conn.-based Gartner Group, 42 percent of business Internet users check their work e-mail during vacation while 23 percent check it on the weekends. Gartner’s most recent analysis comes from a survey conducted in February 2001, when it surveyed a cross-market, cross-job type sample of 330 business Internet users. SOURCE: Gartner Group B-to-B online trade to hit $6.3 trillion by 2005 October 10, 2000 Business-to-business online trading will grow from $336 billion in 2000 to $6.3 trillion by 2005. Online trading currently represents three percent of total b-to-b domestic trade. In five years, 42% of b-to-b domestic trade will be done online. Predicted figures for five major industries, which are expected to do more than half of their total buying and selling online: Computer/Teleco equip. Food and beverage Motor vehicles and parts Industrial equipment and supplies Construction and real estate SOURCE: Jupiter Communications Web budgets average $50K September 28, 2000 Web companies are spending about $50,000 this year, on average, for their Web hosting and development. One in 20 Web companies are spending more than $250,000 in 2000 while 15% are spending less than $1,000. SOURCE: ActivMedia Domain name totals rising rapidly September 14, 2000 According to the Internet Software Consortium’s most recent Internet Domain Survey there are now more than 72 million domain name hosts. This total represents an increase of 28% over the last measurement taken in July 1999, which showed 56,218,000 hosts, and a 67% rise above January 1999’s aggregate of 43,230,000 hosts. SOURCE: Internet Software Consortium Consumers' website preferences March 30, 2000 A survey of 1,500 online consumers' method for selecting their online media source revealed: 46% of respondents prefered more specialized sites 26% liked sites focused on a single topic or genre, such as sports or health 11% favored affinity sites that cater to a given audience, such as young families or boomers SOURCE: Jupiter Communications More companies outsourcing email marketing March 9, 2000 According to a recent report, email marketing is a hot industry and an increasing number of companies are moving towards outsourcing their email marketing campaigns. Now: 64% of the marketers surveyed for the report presently outsource one or more elements of their email operations. The marketers have an average of 205,000 names on their in-house email list and send each name two emails per month. In 2004: Marketers will send more than 200 billion emails in 2004, creating a $4.8 billion email marketing industry. $3.2 billion will be spent on companies helping marketers retain their customers by mailing to their in-house lists. The remaining $1.6 billion will go to outsourcers helping marketers acquire new customers through email. SOURCE: Forrester Research
	Five W's and an H